This thesis is a reflexive examination of my own experience, as understood through my consumption of popular culture, specifically the series, The Walking Dead. This project investigates the sociocultural phenomenon of the self through an examination of my own self, as reflected and refracted through popular culture. The thesis is grounded in a feminist and cultural studies theoretical framework that examines the nature of knowledge and the production of meaning in our culture. The methodology for this project hybridizes two distinct ethnographic approaches: autoethnography and webnography. Specifically, I draw on the story arc of Lori and Andrea to demonstrate some of the ways that the post-apocalyptic world of the series relies on a logic of masculinist protection to discursively subordinate feminine identity or self for Lori and Andrea. I use my own emotional engagement with the series to expand the idea of apocalypse to more ordinary aspects of our lives.