Decision makers in accelerators and startups need to understand how their businesses are currently performing. A comparison between business goals, performance indicators and market benchmarks are a problem for both sides. The central question that accelerators and their associated startups face is what Key Performance Indicators (KPI) they should measure to know whether they achieved their business goals?

This thesis proposes the use of goal-oriented modelling as a technique to identify the goals that accelerators and startups pursue and the corresponding KPIs. Its contribution is threefold: it introduces a method for documenting the goals and KPIs of accelerators and their associated startups, conducts an empirical demonstration of the method, and documents an initial goal model that provides a basis for further research. The results are relevant to managers of accelerators and startups as well as entrepreneurship researchers.