Intimate partner violence (IPV) is a social phenomenon that is primarily perpetrated by men against women. Previous research has identified that women are primarily targeted by media messaging as the parties responsible for avoiding and eliminating this violence. This study examined all Sports Illustrated magazine articles between the years 2015-2019 that mentioned IPV to investigate how men talk to men about IPV. Narrative analysis is used as the primary tool to identify the ways that men and women are presented in these articles. Common themes identified include the denial, diminishment and erasure of women's violent experiences. Men in Sports Illustrated articles are cast as specific characters that follow predictable narratives to either self-destruct or attain a patriarchal masculine ideal.