An international and longitudinal study of mega-event and country images : attitude formation and sense making concerning the XXI Vancouver 2010 Winter Olympics

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Creator: 

Armenakyan, Anahit

Date: 

2012

Subject: 

Marketing.
Management.

Language: 

English

Publisher: 

Carleton University

Thesis Degree Name: 

Doctor of Philosophy: 
Ph.D.

Thesis Degree Level: 

Doctoral

Thesis Degree Discipline: 

Management

Parent Collection: 

Theses and Dissertations

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