Creator:
Kapoor, Harish
Date:
2005
Subject:
Brand name products -- Management.
Branding (Marketing)
Brand name products -- Valuation -- Management.
New products -- Marketing.
Language:
English
Publisher:
Carleton University
Identifier:
Thesis Degree Name:
Doctor of Philosophy:
Ph.D.
Thesis Degree Level:
Doctoral
Thesis Degree Discipline:
Management
Parent Collection:
Theses and Dissertations