This research will demonstrate how insights are generated in anthropology and design through the process of data gathering and data analysis towards making meaning. By making the tacit knowledge embedded in practice more explicit and comparing that to observations made by researchers I will explain why certain practices work better for insight generation from qualitative data. This research will also show that the current design pedagogy approach of separating data analysis from data gathering may be premature, and that, in fact, the analysis of data should intertwine with the gathering. What will be shown is that the process of asking questions and rigorous meaning making is what helps designers and anthropologists to frame research problems and make sense of the large amounts of data that go into any project, and that many of the methods used in both disciplines are of use to designers learning research methods.
Keywords: Qualitative research methods; Design research methods; Iterative design; Participant observation