Personality correlates of response to motivation-based branding appeals of developing countries

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Creator: 

Nadeau, John

Date: 

2007

Subject: 

Brand name products -- Developing countries.
Marketing -- Psychological aspects.
Consumers' preferences.
Marks of origin.
Product management.
Marketing research.

Language: 

English

Publisher: 

Carleton University

Thesis Degree Name: 

Doctor of Philosophy: 
Ph.D.

Thesis Degree Level: 

Doctoral

Thesis Degree Discipline: 

Management

Parent Collection: 

Theses and Dissertations

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