The foremost intention of this research is to establish a more scholarly understanding of the academic, professional, and public significance of popular architecture criticism, and to re-imagine the role of the popular critic within a contemporary context. The thesis will do so through the defining of its practice, an analysis of its current state, a review of its theoretical groundings, the presentation of a project, and an overlaying of these findings to establish the value and future potential of a democratized popular architecture criticism. It will answer the question: What is the current state and contemporary role of the popular architecture critic within the context of a democratized critical media landscape?