A Study of Young Consumers’ In-Store Food Shopping Behaviour For Developing Smart Mobile Devices
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The purpose of this study was to explore in-store food purchasing behaviour of young adults with particular reference to the five-stage consumer purchase decision-making process, and to explore how current mobile technologies can aid consumers’ in-store food shopping experience. The researcher hypothesizes that consumers will have better food shopping experiences through customization and personalization of mobile applications to create personal value during in-store food shopping situations. The study discovered that there are a number of influential factors that contributed to a purchase decisions that participants assessed simultaneously. Results showed that key design functions for mobile tools and applications using existing technologies such as Mobile Recommendation Agents (MRA’s) can enhance the usefulness of such tools and applications in order to create more personalized food-shopping experiences and to help consumers make the most informed purchase decisions by seeking information at the point-of-purchase, thereby alleviating any post-purchase psychological tension or anxiety.
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Copyright © 2014 the author(s). Theses may be used for non-commercial research, educational, or related academic purposes only. Such uses include personal study, research, scholarship, and teaching. Theses may only be shared by linking to Carleton University Institutional Repository and no part may be used without proper attribution to the author. No part may be used for commercial purposes directly or indirectly via a for-profit platform; no adaptation or derivative works are permitted without consent from the copyright owner.
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- 2014
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alsibai-astudyofyoungconsumersinstorefoodshopping.pdf | 2023-05-04 | Public | Download |