Data Visualization of Geospatial Data for Future Business Investments

Economic developers make elective decisions and solve problems in complex or ambiguous situations by gathering, diagnosing, and judiciously analyzing the information about the situation and environment in order to identify and evaluate options and select best course of action (Leigh, 2017). With increasing globalization and corresponding shifts in market and production infrastructures, the demand for a web-based tool to efficiently address these types of problem solving is increasing. The research undertaken for this study leverages recent developments in Asset Information Modelling (AIM) — considered here as a framework for managing inter-related geometric, graphic and text data for asset management and customer engagement. Our study considers the qualities of user experience — including statistically significant changes in the workload and accuracy of decision making — by comparing text search and data visualizations.