This research aims at the design and development of a museum-visitor interactive system with a set of tools catering to the new generation of museumgoers. By introducing and using the concept of narrative as a key element for accessing, collecting and sharing museum experiences, the proposed system, MEseum, offers various tools to the museum-visitor that allows for the authoring, curating and sharing of museum experiences. The basic concepts underlying the research are; (a) A new approach to the museum experience as a customizable interactive narrative (b) A social media context within which
that experience is implemented and (c) The use of various interactive technologies to facilitate the experience, including but not limited to social media and way finding tools. The research explores these concepts and applies it to each phase of the museum visit, from planning a visit, to arriving at the museum, and then, later access to memories made.