With a Canadian focus wherever possible, this thesis explores the history of conflict coverage and evaluates the common criticism of North American modern conflict coverage by practice of embedded journalism. The thesis is intended to shine a light on the issue for news consumers and advocate for greater transparency in conflict journalism but does not attempt to make recommendations for military embedding programs. Rather, this thesis suggests a new way to look at embedded journalism in its next iteration to better understand the impact of the journalism, generated by embedded reporting, on news consumers. In assessing the efficacy of different methods of covering conflict, more attention could be devoted to the needs and reactions of journalistic audiences.