This thesis investigates the Israeli-Palestinian conflict; specifically, the empirical study centers on the 2014 military conflict. The objective of the study was to determine the optimal courses of action actors could take in their desecuritization efforts, within the Jewish Israeli context. This was achieved through the investigation of the intersubjective mechanisms that the Israeli government relied upon during this time, as well as the various strategies used by human rights organizations, Knesset members and other actors in their work to counter the securitization process. Theoretically, this work aims to bridge the gap between existing securitization literature, and critical theory, and further expand on existing literature. This thesis argues that desecuritizing agents should incorporate socio-cultural motifs in their arguments in front of Jewish Israeli audiences, as well as pivot towards international audiences to succeed in desecuritization.