An Analysis of Guidelines for Persuasive Interfaces on Mobile Applications

Persuasive technologies in mobile applications have become more prevalent with the development of smartphones. The user being prompted to take on certain actions and behaviours as reminders that doctors, family members or friends would give is not often associated with mobile devices. The ability for this effort to succeed in some measure by applications depends on the effectiveness of the design elements on the interface of persuasive applications. What are a reliable set of design principles that make persuasive applications, persuasive? After realizing the gap in previous research on guidelines for persuasive interfaces, Alexandra Nemery and Eric Brangier propose a set of criteria that list the essential design elements for a persuasive interface: credibility, privacy, personalization, attactiveness, solicitation, priming, commitment, and ascendency, and divide them into two sets of criteria: static and dynamic. (cont. in paper)