Abstract Many manufacturing companies are increasingly investing in green supply chain management. However, surprisingly little attention has been dedicated to the consideration of whether and how stakeholder pressure affects greening of the supply chain with consequent financial performance and competitive advantage outcomes. Thus, this study establishes a research model to investigate the interaction of these constructs and to reveal the role of green production and green supply chain management in the relationships. Data were collected through a cross-industry survey from 94 manufacturing companies in Canada. The data were analyzed using the Partial Least Square based Structural Equation Modeling (PLS-SEM) approach to test the hypothesized model. The findings provide managers with a new insight on the effects of stakeholder pressures on the adoption of green product design/processes, the greening of the supply chain, and the managerial commitment required for manufacturers to gain increased wealth and sustainable competitiveness.