Revisiting the problem of market segmentation : a new approach using self-organizing maps, a data mining technique, in database marketing

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Creator: 

Lien, Che-Hui

Date: 

2005

Subject: 

Market segmentation.
Marketing -- Data processing.
Self-organizing maps.
Database marketing.
Data mining.

Language: 

English

Publisher: 

Carleton University

Identifier: 

Proquest Record
Library Catalogue Record
https://doi.org/10.22215/etd/2005-06266

Thesis Degree Name: 

Doctor of Philosophy: 
Ph.D.

Thesis Degree Level: 

Doctoral

Thesis Degree Discipline: 

Management

Parent Collection: 

Theses and Dissertations

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