The architect as creator of environments: Victor Gruen, visionary pioneer of urban revitalizations.

This thesis will examine the social considerations which underlie Victor Gruen’s

approach to urban planning and design. Known as the creator of the modern

enclosed shopping mall, Gruen’s efforts were also concentrated in the

revitalization and redevelopment of a number of cities and towns. Gruen’s work

is of particular interest because of its social component: his consideration for the

human condition and his desire to improve man’s quality of life through the

design of multi-functional architecture. The requirements of the eventual "user"

were, therefore, of the utmost importance and Gruen’s feasibility studies

employed multi-disciplinary teams in attempting to fulfil "user" needs. Gruen’s

ideal urban core positioned the commercial center as the core’s focal point,

serving as a catalyst for economic and recreational activity. His vision was

modern equivalent of the European market square, drawing great numbers of

people for the dual purpose of commercial and social exchanges.