Cross Case Analysis in Shipping and Logistic Industry Supply Chains: Blockchain Qualities in Stakeholder Value Proposition

Supply chain management is facing problems such as rising costs and a lack of transparency. In the recent years, firms have started adopting blockchain to help resolve these problems. However, there is a gap in the literature regarding how organizations incentivize their stakeholders to join their platforms. Hence, this study uses the stakeholder perspective to examine what blockchain qualities are used by firms in the shipping and logistic industry to create value propositions that incentivize their stakeholders to join the platform. Analyzing five companies in the industry, the study identifies various blockchain qualities and how those qualities are reflected in the companies' stakeholder value propositions. The findings reveal that firms use a variety of enabling qualities, including contract management and tokenization, enhanced data storage and movement, and enhanced tracking and tracing to create stakeholder value proposition. Further, some firms provide innovative solutions for restraining qualities such as high set-up costs.