Developing an understanding of the use of marketing databases in Canadian industry.

It appears your Web browser is not configured to display PDF files. Download adobe Acrobat or click here to download the PDF file.

Click here to download the PDF file.

Creator: 

Turner, Andrea

Date: 

1998

Subject: 

Database Marketing
Marketing -- Data Processing
Business Enterprises -- Canada -- Case Studies
Industrial Management -- Data Processing -- Case Studies

Language: 

English

Publisher: 

Carleton University

Thesis Degree Name: 

Master of Management Studies: 
M.M.S.

Thesis Degree Level: 

Master's

Thesis Degree Discipline: 

Management Studies

Parent Collection: 

Theses and Dissertations

Items in CURVE are protected by copyright, with all rights reserved, unless otherwise indicated. They are made available with permission from the author(s).