Developing an understanding of the use of marketing databases in Canadian industry.

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Creator: 

Turner, Andrea

Date: 

1998

Subject: 

Database Marketing
Marketing -- Data Processing
Business Enterprises -- Canada -- Case Studies
Industrial Management -- Data Processing -- Case Studies

Language: 

English

Publisher: 

Carleton University

Identifier: 

Proquest Record
Library Catalogue Record
https://doi.org/10.22215/etd/1998-03938

Thesis Degree Name: 

Master of Management Studies: 
M.M.S.

Thesis Degree Level: 

Master's

Thesis Degree Discipline: 

Management Studies

Parent Collection: 

Theses and Dissertations

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