The 2017 coming into force of the WTO Agreement of Trade Facilitation, and its special and differential treatment provisions for developing and least developed countries is expected to leverage substantial international development resources, along with the dominant discourse of development, including the deployment of Western-trained experts to support the implementation of complex border management measures on the basis of a neoliberal discourse of good governance. Critical development scholarship, informed by Escobar (2011), Ferguson (1994) and Li (2007) helps to inform the texture of expert-beneficiary relations, while a post-structuralist discourse analysis helps to reveal the underlying power relationships as reflected in texts and practices. This study will explore these dominant discourses, paying particular attention to the peer-to-peer expert deployment mechanism employed by the Brussels-based World Customs Organization and the case of Sierra Leone, which offers potential to challenge the dominant tactics employed by international development agencies.