The aim of this research is to investigate the motivations and strategies employed by Québec state and its national institutions to preserve and promote its religious history, particularly in the present context of vociferous secular discourse. Building upon past works on the sociology of secularity and modernization, in addition to concepts of patrimonialization, museology, curation, and cultural studies, this paper advances thinking on Québec’s strategy of reconciling its dominant paradigm of religious rupture – one that allows for disavowal of and nostalgia for its religious past. On the
other hand some attention is also paid to Québécois who do not share this religious past, and are as such, marked as outsiders by its promotion as a source of distinction and identity. To apply the thesis mentioned above to the actual process of national identity building, le Musée de l’Amérique francophone is discursively and spatially analyzed.