The media landscape in Canada has changed rapidly over the last 20 years with the rise of the Internet and digital platforms. This thesis explores how magazine publishers in Western Canada have adapted, adjusted to or accommodated the new digital reality. It uses case studies of three different magazines, Alberta Oil, a national business magazine on the energy sector, Avenue, an urban city magazine, and Western Living, a regional lifestyle magazine, to discover multiplatform publishing strategy. How are these publishers approaching, adapting to, or repositioning themselves for the digital reality? How are they dealing with transition and change? Lessons learned include use of social platforms, content native to digital platforms, alternative revenue streams, measurement and use of analytics data, and corporate culture that is innovation-friendly.