Automaticity is pervasive in human behavior. Our theories of normative ethics assume a model of human moral psychology that does not take this into account. If much of human behavior proceeds automatically, then we need to ask what we should make of the moral status of such behavior. I argue that we can take automatic behavior to be morally assessable, that is, blameworthy or praiseworthy, in its own right. First, because there are features of automatic behavior in virtue of which it proceeds intelligently. Second, because acts of deliberation are not necessary for acting for reasons.